Opinions wanted. Huge sums of money paid. Very little work required. If that was a job description, would you apply? Chances are, you answered yes.
Literally, your job is to discuss. You heard me right. Do you have an artistic talent? Become a media consultant. Besides your base contract, which is usually a heft amount, you’ll earn a rebate, usually 15% of their money that you spend on advertising. So if you get hired for a month’s project and charge $2000, and you end up spending $50,000 on television and radio advertisements, your rebate alone is $7500.
There are two keys to setting up a consulting business – credibility and knowledge. The credibility is more important of the two. If you have a friend with their own business, get them to hire you on for a modest amount, and use it as a learning opportunity – and a reference. This gives you a chance to “break in” to the field, and show a track record of performance worthy of being hired.
When I started consulting about 4 years ago, I cut my teeth in political consulting. I had volunteered on a few political campaigns (credibility), and had legitimately acquired the contact information for several vendors. With a stack of business cards and a little bit of know-how, I have literally been able to charge thousands of dollars to people for short term work – but valuable work nonetheless!
Once you’ve started, make sure everyone you know is aware of your services. People like to have “I know a guy” conversations. Make sure that you’re the guy whose name is going to be dropped, and watch the referrals roll in!