Social Network Integration – A Great Tool for Businesses

Social media has become a very important part of everyone’s life in today’s world. Now, it’s the time for businesses to turn towards them for their advertisement and increase their profits, thereby expand their business. Social Network Integration provides just that to the businesses and companies. It’s a way through which they can reach to a wider audience and that too in much less time as compared with other advertisement strategy.

All one has to do in Social Network Integration is integrate their site with available social media sites and that’s it and therefore expand their reach. In general one can separate the whole procedure in ten stages through which a business goes through while they move toward full social media integration:

• Observe everything and report – This can be considered as the entry mark where the businesses know about the marketplace. It consists basically of two things – listening and reporting. Listening devices like the Google Alerts are used to keep a track of conversation and the instances that are in association with the keywords. Reporting provides the decision makers with the much needed information of impact of the social media on business.

• Setting of stage and dress rehearsal – In this stage the businesses create their account on the various social media sites and start publishing their content.

• Socializing Media – The companies in this stage start paying attention to the audience so that they could improve their content in response and provide human communication.

• Search of voice and finding the sense behind purpose – Now after hearing and seeing the response of the audience business gain inspiration or ideas so as to put a sense behind the purpose into their social media programs.

• Converting words into real action – Now after all discussions and gaining of ideas businesses in this stage start bringing out their ideas into practice.

• Making the brand human and defining the real experience – Now after the brand has created its name, its message and talks start spreading from consumer something which in short can be termed as mouth to mouth advertisement.

• Community – Community is not only made by making a profile on social network. Through the earlier stages businesses gain them through their hard work. Businesses make a path that is required to take their customers towards a great network that is filled with information and important connections.

• Social Darwinism – Now after the above stages the introduction of whole new roles will change the structure of team and therefore workflow. Hence an organizational transformation would take place that will be required for supporting effective engagement and to maintain the relevance of the brand.

• Socialization of the business process – Many disciplines and also the departments of business would now socialize and therefore the adaptation of the infrastructure would be required to manage the social workflow.

• Performance metrics of business – For measurement of the real effect of the social media on business number and data is required every time. That is what now happens at this stage.

Social Network Integration is definitely a great tool for the business to make their business more relevant and reach out to a greater audience and create a name for them

How Are You Filling Your Idea Pipeline?

I’ve just been reading a terrific new book called High-Profit Prospecting by my friend and colleague Mark Hunter. Mark is a consummate sales professional, and his book is about how to keep your sales pipeline full so that you never run out of valuable prospects.

I’m not a sales professional, but I am an idea professional. And, just like I think it’s vital for people in the sales business to keep their sales pipelines full, I think it’s equally vital for people in the idea business to keep their idea pipelines full.

By the way, as a leader, you are in the idea business.

In his book, Mark talks about the importance of not leaving prospecting to chance, not just waiting (and hoping) for prospects to fall into the pipeline. He says that a true sales professional should have weekly (preferably daily) dedicated prospecting time scheduled on the calendar. Because keeping the pipeline full is that important.

Likewise, leaders should schedule time weekly (preferably daily) to fill their idea pipeline. Because it’s that important.

So, how do you do this? Through four primary sources.

1. What you read.

There’s a reason why Bill Gates, Warren Buffett, and Elon Musk read voraciously. They understand the value of keeping their mental pipeline full of new ideas.

“But I’m too busy to read, Bill.”

Really? Busier than Bill Gates? Because he’s pretty busy. And pretty rich. And he reads 50 books a year. I don’t think these are unrelated. So, I’m sorry-what’s your excuse again?

Schedule time to read. Every day, if possible. (And it is possible.) I’m not talking about Grisham and Patterson. They’re fine for the beach. Read about ideas. Read about things you don’t already know.

2. What you listen to.

To those of you who have horrendous commutes, congratulations! You’ve got a great opportunity to fill your idea pipeline! Instead of listening to the news (depressing), or the generic pop music station (mindless), why not try out one of the literally hundreds of great podcasts available? My guess is that there are at least a few podcasts out there for your particular field. Or, try one of my favorites, the TED Radio Hour podcast.

3. What you watch.

Although this probably won’t help you with your commute, there’s plenty to watch online-and some of it doesn’t involve kittens. For example, in addition to listening to the TED Radio Hour podcast, you can watch actual TED Talks Or, if you want something more in-depth and academic, Stanford University (among others) puts many of their courses online, absolutely free.

4. Who you meet.

I’ve saved the best for last. There are actual people out there, freely roaming the earth, who have knowledge, experiences, and ideas that you don’t have. They can be found in your town, in your workplace, sitting next to you on the plane or train. But here’s the caveat: if you only hang out with the same people you always hang out with, you’ll never meet these others. And that’s to your detriment, as a leader, and as a human being.

So fill your pipeline! Feed your brain continuously with new ideas. It’s the highest profit prospecting you can do.

Brilliant Business Ideas – Business Ideas for Stay at Home Parents

To start a family or not start a family, that is the question. Some people feel that to bring a child into this world is wrong given the state of affairs. There is pollution, military unrest, global warming, and economic strife. Raising children can put a huge strain on your budget almost indefinitely and provide you with sleepless nights. On the other hand, we have an innate drive to propagate the species, to pass on our genetic lineage as well as our religious and familial traditions. And let’s face it, babies are so dang cute!

This is the story of a couple, we’ll call them Jan and George. Jan and George met in their late 20’s and had lots of fun dancing at the Renaissance Faire, going on driving road trips to wherever their hearts desired. George was a loan officer and Jan a bookkeeper at an advertising agency. They had all the time they wanted for themselves and the money to do what they wanted. Trips to Hawaii, Fiji, even European vacations were on their travel menu. It was a good life and a fun life with hardly a care in the world.

Jan and George went on like this for many years, living and enjoying life freely. Then one day a fork popped up in their road. One way to stay the way they were, the other way to start a family. What to do? They figured that they were not getting any younger and they had already done a lot of things that most people do after they raise a family and are retired. So the decision was made and they increased the population with a handsome boy followed two years later a beautiful girl. It turned out, however, that the handsome boy was diagnosed with Type 1 diabetes at the age of 2 years and needed to be looked after always, even at school. How can a parent be there for a child if they must go to and be at a traditional office job? They can’t. And so the search for brilliant business ideas for stay at home parents began.

If you are a parent that wants to work from home how do you find a business model that will suit you? There are certain criteria you can work with as you search. First on the list is whether you want to work for another person or do you want to be your own boss. There are many jobs that can be done from your home where you work for someone else such as; data entry, bookkeeping, medical transcription, and assembly work, just to name a few. Another idea is to take something you love to do and teach others to do it from your own home. Teaching yoga, personal training, art classes, or cooking classes are great ideas for a home business. An additional way you can make money from home is to do professional work like accounting, counseling, advertising, or law work.

There are also opportunities to be your own boss, work from home, and have the support of a company. This allows you to work own your own when and where you want but have access to business systems, such as marketing tools (both online and traditional), training for the business, and a community of like-minded entrepreneurs that encourage each other by sharing ideas, strategies, and techniques of what is working right now. Not only that but there is the potential to earn an executive salary without the restriction of having to commute to an office, be responsible for the work others do, or working overtime to complete a project.

Well, Jan and George thought that this truly was a brilliant idea and found an excellent company that they could earn with and also travel the world in luxury for a fraction of the cost. They were home to take care of both their son and their daughter. Jan was able to spend many hours volunteering at their school and they continued their habit of road trips and vacations. They live a life that is unique but really, anyone can have.